Think beautiful blooms! Day 4, getting to know Liz at Fleur:ology Wedding + Event Floral Design!

Champagne: When/why did you decide you wanted to be a florist?

Fleur:ology: I officially started Fleur:ology in February of 2010, and I’m really excited to be celebrating my one year anniversary here soon!  I have to admit that I kind of ‘fell into’ this part of the wedding industry, but am so totally in love with it, and can’t wait to see what the future holds for me!  Creating floral pieces for weddings is not only fun, but it’s so amazing to help a bride pull all of her ideas and inspirations together and make it a reality for the happy couple!

Photo by Cami Photography

Champagne: What is the favorite part of your job?

Fleur:ology: Since Fleur:ology is a boutique studio, I get to focus all my attention on the weddings I’m working on, and don’t have to worry about having a store front to maintain, or everyday arrangements to create.  This makes my job EXTRA fabulous and fun because I get to pour all of my creativity into weddings and all the gorgeous details!

Photo by Cami Photography

Champagne: What should brides know when looking for a florist?

Fleur:ology: First of all, know your budget, and allow your florist to help you understand how far it will take you.  Many brides are surprised at the cost of wedding flowers, and that’s mostly because they’ve probably never had to buy flowers for a wedding before, and don’t know what to expect.  Next, bring lots of inspiration photos, color/fabric swatches, photos of the dresses, a sample of your stationary and other design elements to your design consult!  Your florist can’t read your mind, and brides often have a hard time describing exactly what they’re envisioning for their flowers.  All of those things will help your florist better understand the theme that you’re trying to pull together for your wedding day, and can help you make the best choices in flowers, vases, ribbon color, and other accessories… A good florist will ask about things like these, because they want to make sure that your wedding flowers will perfectly compliment the different design elements of your special day.

Photo by Elena Wilken Photography

Photo by Falcusan Photography

Champagne: What’s your favorite flower?

Fleur:ology: Well, at the moment, my favorite flower to work with has been the Hydrangea. It’s just so lush and fluffy, and this huge flower is made up of all those perfect little florets - so delicate, yet bold at the same time.  However, my ALL time favorite flower has to be the Peony.  It is just the perfect flower… girly, romantic, and it comes in the most beautiful colors!

Champagne: How would you describe your style?

Fleur:ology: Modern, chic, and romantic.  I tend to go back and forth between really trendy and natural, earthy designs, but it all depends on the bride I’m working with and what the theme of the event is!  I’m definitely known for being a bit minimalistic [LOTS of blooms, few varieties] and monochromatic in my designs [making a dramatic impact by using shades of one color throughout the designs, more “clean” as opposed to “busy”].  I also really like using feminine elements such as beaded appliques, silk, lace or velvet trims to dress up a vase or bouquet handle.

Champagne: What do you do, when you’re not doing what you do?

Fleur:ology: I love to drink non-fat, white chocolate mocha’s from my favorite local coffee shop, play “tickle monster” and watch cartoons with my two toddlers, and go on dates to burger joints with my hot husband!

Champagne: Is there anything else you’d like brides to know?

Fleurology: I think it’s SO important to try and enjoy the planning process of your wedding.  I know it’s much easier said than done, but try to take some time to go on dates with your fiancé, put lots of personal touches into the wedding, and just have fun with it all!  I mean, you’re throwing the biggest party of your lives, and it’s all to celebrate the TWO of you!!  It can still get stressful at times, but with a great team of vendors working for you, and a fabulous wedding coordinator {wink, wink}, the process will go much smoother, and all you’ll have to worry about is looking fabulous as you walk down the aisle!

Champagne: Thank you , Liz [Fleur:ology Wedding + Event Floral Design], for telling us more about your company! Make sure to check out Fleur:ology’s website and become a fan on facebook!

Day 3 of 30: Pure Space
Day 2 of 30: Celebrate Life Photography
Day 1 of 30: Paper Bloom
Last year’s 30 days of vendors
What is 30 days of Vendors?

We look forward to seeing you again tomorrow! Thank you for stopping by our blog! Happy Planning!

Cheers,

Mandi, Rachelle & the Champagne team