Love. The first word that comes to mind when I think of Astrid Mueller. Astrid truly loves working with her clients and vendors, she puts love into everything she does [work and life], and takes the love of her clients and puts it into the perfect illustration! Astrid is not only extremely talented, but also, one of the sweetest and most thoughtful vendors I’ve come across! While I could go on and on about how truly fabulous and artistic Astrid is, I don’t want to keep you from seeing for yourself! Enjoy getting to know Astrid and her to-die-for illustrations!
Champagne: How did you get into wedding illustrations?
Astrid Mueller: A friend invited me to create an illustration for wedding stationery she was designing. Up until that point, my clients had been magazines and international companies like Diesel and Marie Claire. I was thrilled with the opportunity to take on such a novel, romantic project.
The couple loved how they looked in their stylized illustration so much they ended up commissioning five additional illustrations and a personal logo…and they invited me to their wedding!
I’m a total romantic and was so moved by the experience I knew I had found my calling. I expanded my business and have been creating wedding illustrations ever since!
Photography by Tag7
Champagne: What is your favorite part of your job?
Astrid Mueller: There is nothing more rewarding than when a couple sends me an email bursting with exclamation points and capital letters, telling me how much they love their illustration!
Photograph by Photoart.ch
Champagne: How would you describe your ideal client?
Astrid Mueller: She’s planning a stylish, modern wedding that’s full of love, laughter and one of-a-kind personal touches. She’s a woman with an eye for high quality and good design, and she loves to be unique.
Champagne: What do you do when you’re not doing what you do?
Astrid Mueller: I am so fortunate that my work is also my passion! I find such fulfillment designing for brides and the wedding industry, as well as growing my businesses. Often, in my spare time, I keep an eye out for beautiful things to inspire me. I also enjoy discussing art and business with other designers and industry professionals.
Outside of “work,” I delight in time with friends and family, fabulous food, warm summer rains, and traveling and discovering all the little miracles in this world with my love.
Champagne: Currently, you’re in Switzerland. What do you love most about it there?
Astrid Mueller: I feel so spoiled to be from Switzerland and able to live here whenever I like! At the top of the list would have to be seeing my friends and family regularly, though between the fresh air, the food, the unlimited possibilities for travel and different excursions, it’s hard to choose!
Champagne: How does it work when you work with an out of town bride?
Astrid Mueller: It’s my mission to personalize each couple’s illustration as much as possible, so I usually start with a phone call!
I love to learn all about the bride and groom; who they are, what’s important to them, what inspires them, and how they envision their dream wedding. This is vital to my creative process and allows me to infuse their character into their illustration.
More than just creating a reflection from a photograph, it’s my goal for a couple to exclaim, “Wow! This is totally me!” when they see their finished design for the first time. After the initial phone call, I often communicate via email. I involve my clients in every step of the design process. I first share concept sketches, then rough illustrations, near finished designs, and so on until it is complete.
Then, if my client chooses, I make suggestions on how their custom artwork can be applied to personalize their wedding, from bespoke stationery and design accents to keepsakes.
Photograph by Daniel Zihlmann
Champagne: Anything else you’d like to tell our clients/readers?
Astrid Mueller: Yes! If you love my illustrations and are looking for ideas to personalize your wedding in style, I’d love to hear from you! Apart from illustrated wedding stationery, I also create unique design products for my clients. I would be excited for the opportunity to develop a personalized design concept for you!
Champagne: Thank you, Astrid, for sharing more about you and your art with us! We look forward to working with you soon!
Make sure to visit Astrid Mueller’s website, follow her tweets and “Like” her on Facebook!
Cheers,
Mandi, Rachelle & the Champagne Team
